The Green Initiative
Turning Eco-Friendly Shopping Behavior Into 100 Million Planted Trees
The Green Initiative
Turning Eco-Friendly Shopping Behavior Into 100 Million Planted Trees
Brief
The Green Initiative is an attempt to encourage environmentally conscious behaviors and make the planet greener.
Each user will be rewarded with “green points” every time they take public transit, or shop in environmentally-friendly stores, etc. They can then use those green points to buy and plant real trees in designated places, and witness their impact on a greener planet grow over time.
This project became the Mastercard Priceless Planet Coalition (launched Jan, 2020) which promises to plant 100 million trees on the earth in 5 years.
Brief
The Green Initiative is an attempt to encourage environmentally conscious behaviors and make the planet greener.
Each user will be rewarded with “green points” every time they take public transit, or shop in environmentally-friendly stores, etc. They can then use those green points to buy and plant real trees in designated places, and witness their impact on a greener planet grow over time.
This project became the Mastercard Priceless Planet Coalition (launched Jan, 2020) which promises to plant 100 million trees on the earth in 5 years.
